SYDNEY MORNING HERALD
9 May 2015
Unlike a Shell, a Caltex or a BP, Chevron is hardly a household name in this country. It soon will be though.
The United States oil giant has splashed a bit of cash among a few charities and community endeavours of late, and you may have noticed big billboards with the moniker, "The Power of Human Energy". That's them.
You are more likely, however, to establish the true nature of a multinational corporation by the things it tries to hide, than the things it tells you. On this basis, Chevron – were it to be honest about itself – ought to refashion its logo to "The Power of Hornswoggling".